In this day and age of increasingly global and mobile living, Google offers a helpful schema of what it calls ‘The Five Stages of Travel’. Customers, it reminds us, go through ‘Dreaming’, ‘Planning’, ‘Booking’, ‘Experiencing’ and ‘Sharing’, today, when they travel. As services become ever more personalised, I think Google encapsulates an excellent framework for […]
Get personal: what travel customers want from providers 2015
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